Get in touch
Tell me briefly where you stand.
Common questions
Who owns the result once the work is done?
You do. The site, the content, the measurement and the tools stay with you, documented well enough that someone else could carry the work on.
Who maintains the system afterwards?
The platform choice settles it. That choice follows what the page has to be able to do and who will look after it, so the result is something you can run yourselves. We agree on the split in the exploratory conversation.
Do you do the work yourself?
I do. The same person asks the sales questions, writes the copy and builds the page, so the whole thing moves on one schedule and one set of hands.
Does the current site have to be replaced?
Rarely. Most sites were built when being found on Google was enough. That can be put right on the site you already have.
The same goes for sales. I either do the work myself or sharpen what is already running.
Can the work start from a single area?
It can. One tool that takes care of a weekly repeating step is usually enough.
How does a company end up in AI answers?
The pages that end up in those answers are the ones built to be read by a machine as well. That is different work from search optimisation, and it gets done at the same time.