It can be the targeting, the message, or the fact that nobody picks up the phone. Usually it's a combination, and usually it can be fixed.

I start with the fundamentals and build something that still works next month. What you end up with is a list of the right companies, messages that survive being read, and a calendar with conversations in it.

I've run the full sales cycle on my own, from first contact to close, while also carrying the marketing. I do the work, or sharpen what's already there.

Most companies already have pieces in place: a website, maybe some ads, maybe content. It's less often clear which of them produce anything and which just run.

I find that out first. After that the site becomes a sales tool, campaigns go where the buyers are, and materials get written to support the sales conversation. I measure what matters, and I say so when the number doesn't move.

Search engines now have company. More and more buyers ask an AI first, and the pages that end up in those answers are the ones built to be read by a machine as well as a person. That is different work from search optimisation, and it gets done at the same time.

Websites, landing pages and web services, from design to launch. The same hand writes the copy, designs the thing and builds it.

The platform will be Next.js, WordPress or Squarespace. The choice follows from what the site has to be able to do and who maintains it. The comparison lives on its own page.

Most sites were built when being found on Google was enough. Buyers now ask an AI just as often, and few sites are ready for it. This can be put right on an existing site too.

The web side has its own subsite, with a platform comparison, the process and examples.

There is a lot of noise around AI. New tools arrive every week, the promises are large and the results are unclear. I've built my own tools and I use AI in my work every day, so I can tell which part of it is usable.

The work starts with a survey. Which steps repeat, which of them are worth automating, and where a person should stay in the loop.

An enquiry reaches the right person without anyone reading a list. A report exists without anyone assembling it by hand. A message is already in the right register.