I build to outlast the contract
Sales, marketing, web and AI as one system. One operator, start to finish.
Most companies already have the pieces
They just don't work together
That can be fixed
Sales and new business
Everyone wants more sales. Fewer know what's actually in the way.
It can be the targeting, the message, or the fact that nobody picks up the phone. Usually it's a combination, and usually it can be fixed.
I start with the fundamentals and build something that still works next month. What you end up with is a list of the right companies, messages that survive being read, and a calendar with conversations in it.
I've run the full sales cycle on my own, from first contact to close, while also carrying the marketing. I do the work, or sharpen what's already there.
Marketing and visibility
A website that doesn't generate business is just a cost. A campaign that doesn't connect to sales is just noise.
Most companies already have pieces in place: a website, maybe some ads, maybe content. It's less often clear which of them produce anything and which just run.
I find that out first. After that the site becomes a sales tool, campaigns go where the buyers are, and materials get written to support the sales conversation. I measure what matters, and I say so when the number doesn't move.
Search engines now have company. More and more buyers ask an AI first, and the pages that end up in those answers are the ones built to be read by a machine as well as a person. That is different work from search optimisation, and it gets done at the same time.
Web and apps
The value of a site is measured by what happens afterwards.
Websites, landing pages and web services, from design to launch. The same hand writes the copy, designs the thing and builds it.
The platform will be Next.js, WordPress or Squarespace. The choice follows from what the site has to be able to do and who maintains it. The comparison lives on its own page.
Most sites were built when being found on Google was enough. Buyers now ask an AI just as often, and few sites are ready for it. This can be put right on an existing site too.
The web side has its own subsite, with a platform comparison, the process and examples.
AI and automation
AI is only worth it if it saves time, improves quality, or removes work that shouldn't be done by hand.
There is a lot of noise around AI. New tools arrive every week, the promises are large and the results are unclear. I've built my own tools and I use AI in my work every day, so I can tell which part of it is usable.
The work starts with a survey. Which steps repeat, which of them are worth automating, and where a person should stay in the loop.
An enquiry reaches the right person without anyone reading a list. A report exists without anyone assembling it by hand. A message is already in the right register.
Explore further
Everything connects
Sales, marketing, web and AI as one system, in one person's hands. Documented, measurable, and yours.
One operator, the whole chain
I'm Michel Akodjenou, a Helsinki-based sales and marketing operator who also builds the websites and the tools.
I've sold solutions to SaaS companies, consulted for micro and small businesses and done hands-on marketing, with four years on the investment banking side in Barcelona in between, in three languages and with clients across three continents. Along the way I learned to build the things deals kept falling over: the websites, the content, the visual design, the automation and the AI agents.
In practice it comes down to one thing. The same person asks the sales questions, writes the copy and builds the page, so the whole thing moves on one schedule and one set of hands.
Let's start with a conversation
The first conversation
The reasons people get in touch are usually ordinary. Sales are coming in but not enough, and it isn't clear why. The website exists but enquiries are rare. The company doesn't show up when a buyer asks an AI for a recommendation in their field. The same task gets done by hand week after week.
The first conversation is exploratory. We go through where your sales, marketing and website are now, and which of them produce anything. No preparation needed. One conversation is usually enough to see where to start.